I’m a design generalist who loves connecting threads across multiple channels through cohesive system design and brand activation.
While the experiences I design take on many shapes and sizes, they’re all rooted in my focus on activating the emotional connection between people and business through visual and experiential design.
I'm inspired by the psychology underlying our collective behaviors, and consistently advocate for brands to live their values – through actions taken, words used, and experiences created, both internally and externally.
Focus areas
Brand experience
My favorite creative space to explore is the activation of a brand beyond just the style guide. Creating a human connection with users is so much more than a logo.
UX/UI
Balancing the relationship between UX and UI, and designing them both collaboratively to reinforce each other is the key to creating impactful experiences.
Visual design
I am a visual designer to my core, and this influences the approach I bring to all aspects of product, UX, and brand design.
RESEARCH
I specialize in synthesizing user research into clear and actionable insights through objective measurement strategies, even for squishy-feely topics like branding.
Storytelling
While good, strategic design is the foundation of any great product, it’s crucial to tell the right story, to the right people, with the right details to get the work funded and launched.
Workshop Facilitation
I’m a bubbly, friendly, social person by nature. Combine that with my training in mindfulness coaching and you’ve got a person who can break down any walls, with any audience.
System design
If there’s one thing that grinds my gears it’s inconsistent brand activation. I’m a stickler for details and expect excellence when it comes to design consistency across all types of delivery including print, digital, and physical experiences.
Accessibility
I firmly believe in building products for and with the people they’re meant to serve – and that means going beyond the WCAG checklist. Accessibility is more than color contrast and type size, and should be a standard consideration for any feature brainstorming session.
People leadership
I've had so much support and mentorship throughout my career, and am passionate about making time to pay it forward. I firmly believe we are all best led through empowerment, transparency, and clear expectations.
Outside of work, I’m a hobby enthusiast who throws myself headfirst and whole-heartedly into anything I find even slightly interesting.
