Annual reports deserve more than an archived spreadsheet.

Background

Each year 300+ Tennessee officials gather together to discuss and approve the state budget for the following year.

Assignment

I was tasked with concepting and designing an engaging, yet functional annual report to support the work of the tourism office at the conference.

Execution

By highlighting the key points using bold typography and big imagery we were able to create an annual report that was visually engaging. We supported these statements with facts and charts to maintain the integrity of the document.

This book was awarded Gold in both the Kansas City and District 9 American Advertising Award competitions in Spring, 2015.

TEAM

Creative Director: Ryan Simonet
Creative Services Director: Dan Searle
Art Directors: Kaitlyn Bryan, Will Mackey

This work was created at VML.