An updated look for a midwest design shop.

OPPORTUNITY

Draft Design House is driven by it’s Midwest work ethic. It’s strong and loud while still being modest and refined. After two years of being inspired by vintage craftsmanship, the Draft team realized that as their skills matured their brand needed to as well.

WHAT WE DID

We tightened up the typography, colors, and rules, and updated the look to coincide with a more digitally driven culture. But we made sure to hold on to a few handcrafted details, because every great project starts with a Draft.

This work included:

• Branding

• System Design

• Marketing Collateral

• Template Design

• Iconography

TEAM

Creative Direction and Design: Kaitlyn Bryan
Strategy and Copywriting: Thom Fountain

This work was created at Draft Design House.